Success on social media does not come easy. It requires a lot of time, energy, and dedication. In order to avoid losing focus during this journey, you need to plan things ahead of time.
Well-planned content saves you a lot of effort and last minute confusion. Since our aim here is to help you with social media content planning and execution, let us dig deep into this matter and see how a social media calendar keeps you on track and guarantees success.
Why do you need a social media content plan?
1. Quantity matters
Most of the people face the dilemma whether a quality of content is more important than quantity or vice versa. Let us make this clear to you: No doubt, premium quality content is to die for but you cannot disregard quantity either. As long as your content is authentic, relevant, and worthy though, less is more.
2. Right content for the right people
Producing great content for the wrong audience is like speaking to statues – they will not respond and your efforts will go in vain. Therefore, it is critical to target the correct people who are likely to take action and engage. Also, remember, the key is to share the right content. The combo of creating the right content and targeting the right people is what you should be looking for. This will lead you to real triumph!
3. Having a calendar is NOT enough
Although a social media calendar keeps worries at bay and ensures consistent content, the problem of audience’s engagement is not in its hands. You need to plan your content beforehand to save you the trouble and frustration of spontaneous content ideas.
Three things that must resonate in your mind when it comes to engagement issue are:
- Be clear – You must be fully aware of who your target audience is and what they are expecting.
- Understand the purpose of your content – How it will contribute to the growth and popularity of your business.
- Act – do not hesitate in taking action after you have finished planning. Otherwise, what is the point?
A step-by-step guide to creating a content-rich calendar
The purpose of the social media calendar is not achieved until you fill it up with content ideas. After all, the content is what matters the most, right? Here are three steps that will lead you towards the world of content ideas.
Step 1: Identify and commit to your goals
Prior to deciding anything, you need to be clear about your goals and targets, like any successful businessperson. Or else you will be like a blind man playing a game of darts – you will miss most, if not all shots. Knowing your goals will help you think in a concrete manner and not be sidetracked. It will also generate relevant and interesting ideas.
Step 2: Think, think, and think!
Before you start filling up the calendar, make sure that you have extensive knowledge about your audience’s needs, interest, and preference. After all, the success of whatever you do depends upon them. So, why not give them something they can go gaga over?
One way to do this is by identifying the keywords and phrases that people use for searching. This is where Google Analytics may help you out! At the end of this step, you would have a fair idea of people’s choices and interests, and you’d be able to come up with weekly or monthly themes and topics for your business.
Step 3: Get inspiration from your competitors
Do not rely on your own mind alone for content ideas. Look around and check out the websites or blogs of your competitors. This will give you a better understanding of the type of content that is popular with your audience. You can then alter and modify your plan accordingly.
Some content formats that have the potential to bring traffic are:
- Blog posts
- Videos and tutorials
- Case studies
- Special reports
Step 4: Take it slow!
Now that you know some form of content that is likely to boost engagement, it is for you to choose the best for your content type. Before you start thinking like most of the people, let us warn you to not go overboard! Take one step at a time and focus solely on it. Experiment with one format before you move onto the next. This way, you will not be over-burdened and will be able to identify the most effective format that works for you.
Time to put your plan into action
It is time to get started now! Follow the key steps below to convert your plan into fruitful action.
Decide weekly themes
Set a theme for each week based on the topics that you have listed. Make sure that the topics contain the keywords that are relevant to your business.
Choose the daily focus:
Break the topic of the week into five parts or questions. Assign each to a separate day. This way you would know what your area of focus should be on a particular day.
Where does the content have to go?
The journey of your content has started. Decide if you have not already, its destination. Which social media platform would be displaying your content? Facebook, Instagram, Twitter, YouTube or all? – It is your call!
Identify your call to action
You must know how you want the audience to respond to your posts and then work for it. Include a CTA in every post so that people know what you are expecting of them. Life is simple when both sides know what to do.
It is time for posting!
Everything is finalized and planned; now it is time to rock the world! However, you should have a strategy in mind before posting as well. Decide the type of media (images, videos, links, infographics etc) that you will post. Try to post when the maximum number of your audience is online. Moreover, consider the frequency of posts per day. All these little things have an impact on your posts’ engagement in one way or the other.
Are you struggling to build a loyal following on social media? We have just removed stones from your path! Following these steps and tricks will guarantee your success. We wish you good luck!