Search Engine Optimization
Your website is a key part of your online marketing strategy, and if it’s not appearing on the first page of the search results, your online success is unlikely. At Nadine Carr, we develop well-thought, targeted SEO strategies that drive attention to your website and help you build a strong presence on the web. Our SEO experts optimize your website around the right key phrases that drive organic traffic and boost your conversion rate and sales.
According to the theory of Search Engine Optimization, it is a process which is used to improve a website quality by giving it organic traffic through search engines such as Google. SEO or Search engine optimization is no longer only associated with how a website rank but also what people when they get on Google. We use purely SEO optimized content to make the website user-friendly with proper structure and design. The more a visitor spend a time on your website the more are the chances that they will eventually contact you, thus leading to increasing the organic traffic on your website.
Get Found on Google, Bing, and Yahoo!
All major search engines update their algorithms constantly in an attempt to present more optimized and relevant search results to their users. Therefore, being found on these search engines requires a dynamic SEO strategy – a strategy that enables you to adapt and anticipate. At Nadine Carr, we use over proven methodologies and in-depth SEO expertise to develop strategies that improve your rankings and ensure business success in the long-run.
Our SEO Expertise
How our search engine expert team can help
How We Optimize
We have a comprehensive set of strategies that we employ to bring your website to top the rankings on search engines of your preference and keep them there. We completely avoid the so-called black hat SEO techniques so that your website never faces a penalty. Our SEO assistance establishes the digital presence of your brand as a global entity, tending to the needs of versatile consumer segments across the world. We can help you with:
- Situational Analysis
- Keyword Research
- Online Footprint Analysis
- Competitive Comparison
- All that to design a customized SEO strategy
- A/B Testing
- Analytical Tracking
- Conversion Rate Optimization
- Current SEO and Performance Analysis
- Heat Mapping
- Traffic Monitoring
- 301 Redirects
- Creative SEO tactics aimed at increased ROI
- Increased Business Visibility
- Keeping content updated, authentic, and top of the search results
- Link Acquisition
- Meta Tags: Optimized Titles and Descriptions
- Unneeded SEO Content Filtering
- URL Canonicalization
Our SEO team consists of experts who are ready to help you build a sound SEO strategy by aligning your SEO objectives and helping you with a clear pathway for effective optimization of your digital presence. With our expert guidance, you will not only find the ability to shape a firm optimization strategy for a long time to come, but also understand what your goals should be. Our thorough professional consultation will enable you to lead integrate your business goals into your SEO objectives and confidently build the road ahead.
Effective SEO begins with effective keyword lists. Without an expertly built keyword list, all the content you build to optimize your website and social pages will probably go to waste. Without great keyword research, your content creation efforts will be as useless as shooting arrows in the dark when you are not even aware of the target’s position. Our SEO team will conduct keyword and market research for you that bring results, and will streamline your optimization efforts with content that never misses the target.
Website Technical Audit
A website is much more than the pages visitors get to see. It is a complex structure built with architectural precision, navigation, page names, internal links, APIs, and the apparent design. All these technical aspects of your website are as important for effective search engine optimization as the blog posts you write or the promotions you post on your social pages. Most website owners do not even understand this side of their website and we help our clients conduct thorough website technical audits so we can make a list of recommendations.
In this order, the next step is proper onsite SEO. After an audit, our first recommendation is usually for the client to fix their onsite optimization issues. These issues often arise due to negligence at the time of building the website backend, which may lead to poor architecture and structuring. With our SEO team on your side, you can have your internal pages ideally linked and your architecture optimized for the search engines. We use tried-and-tested methods and industry best practices to free your website of its internal errors.
A number of clients have reached us for penalty recovery after being hit by devastating penalties from search engines. These penalties are incurred as a result of search engines’ continued movement towards standards and practices that improve the quality of results searchers get. Google’s Penguin and Panda updates penalized millions of websites because these websites failed to make important changes in time. If you have been penalized by a search engine, we can help your website come back to life, and to its former glory.
When a customer enters a search query and hits the ‘search’ button, over 20% of the results displayed on the first page are local listings. The number increases to 50% when they search using a mobile device. To help your customers find you, and not your competitors when they are looking for a product online, we offer local SEO services. We optimize your map and local business listings across Google, Bing, and other search engines to help you connect to the right customers at the right point in their purchase journey.
Link building is one of the most important, not to mention, effective, SEO strategies. It allows your website to get valid links from other websites, preferably industry leaders. These links work as indicators for search engines and attest to your website’s quality. With a great backlink profile, your website can soar through the search pages and reach the top of the list so much easily. We are here to help you build exactly that kind of a backlink portfolio.
The line between an effective content marketing strategy and SEO continues to blur with the introduction of new, more sophisticated Google algorithms. Today, in order to extract maximum value from your online marketing efforts, it is important that the two work together. Therefore, at Nadine Carr, we create high-quality SEO content that not only resonates well with your audiences, but is also optimized for the search engines.
SEO Public Relations
The reputation of your business needs management, particularly in the digital realm where just about anybody can smear it without any fear of retribution. Companies with growing business profiles are investing more and more in managing their online public relations using SEO. Our expert team of PR specialists will follow conversations where your business is mentioned to keep a check on the direction of the discussions you are unknowingly a part of. With us, you are always on top of your digital PR.
A lot of businesses are spending a lot of money on SEO for their websites and social pages and still not getting anywhere near the top ranks for their target keywords. This is so because, in many industries, the success of content depends on social outreach to the target audiences. We help your brand and content connect with key social influencers in your industry who then promote your brand to their followers, driving valuable traffic to your website and social pages.
Infographics have grown beyond any expectations into a great resource for content optimization. They allow you to share complex and detailed information with your users in a compact manner with helpful graphics to assist the text and also look good to the eye. Our design team is helping our clients create infographics with dynamic designs and sizzling content that their target audiences find irresistible and gladly share with people they know.
Similarly, other types of interactive content can greatly affect your optimization efforts. As a professional team of SEO professionals who approach meaningful results from every direction, our designers and content creators collaborate with the SEO team to build profoundly active and dynamic content for your website and social pages that your visitors cannot resist sharing on their social pages in turn.
Mobile computers, such as cell phones, tablets, etc., have become the leading type of devices that consumers around the world are using to access the Internet and look up things they need on search engines. Mobile SEO has become more important and a special branch of content optimization. At Nadine Carr, we are helping clients build sound optimization processes focused on mobile devices so they can get the biggest slice of the pie. In the end, the player holding the most chips wins.
You must have noticed your Facebook News Feed is getting more and more populated with videos. In fact, video has already become the most popular type of content on the Internet and the numbers are staggering. Over 80% of Twitter users watch videos on their apps every day. More than 500 million hours of video content is watched on YouTube in a single day. Out of all these numbers, around 50% of the total content is played on mobile devices. With these eye-opening insights, our video SEO team is helping clients produce high-quality, optimized content every day.
Just as building a high-quality backlink portfolio is fundamentally important, there is constant need for website owners to assess the quality of backlinks they are building. Low-quality backlinks are not only useless but can actually affect your optimization efforts adversely, smearing the reputation of your website and brand. Our link building experts can help you with their targeted software tools and keen link auditing skills to show you where you current backlinks stand.
Social Media Promotion
The power of social media is incredible and has grown beyond any estimates industry experts had only a few years ago. These media have proven to be more popular than what anybody expected, and this creates an immense opportunity for businesses. With effective social media promotion, our clients are building strong profiles, leading their offerings ever closer to the target audiences and deriving greater ROI than ever before. Our social media experts can help you achieve similar results as well.
Reporting & Analysis
We are fans of data. It helps us plan the future of our strategies for each of our clients. Incidentally, we are also firm believers of transparency and customer satisfaction. So, we send every client regular reports, illustrating data for their current standing in terms of search engine visibility, click-throughs, conversions, and other important analytics. This keeps our clients on top of our efforts and helps us discuss projections effectively and conveniently.
Strategy & Execution
Working with Nadine Carr, you get to work with a team with comprehensive online marketing skills. From the initial point of helping you understand what objectives and goals are good for you to sending reports of the effects our SEO strategies are bringing straight to your email inbox, we are here to help businesses get the best out of online marketing with sound strategy and flawless execution.