Instagram has well over 800 million active monthly users and the number keeps on increasing with time. These users are much more visually engaged compared to other social media platforms like Facebook and twitter.
It is because of these factors that Instagram presents companies and businesses with the kind of opportunity of more targeted userbase without having to spend a fortune on advertisements. Just last month, Instagram’s API saw a change that allows users to post content in their Instagram Business Profile by using third-party platforms like Sendible. That goes to make using Instagram for business even easier, and more powerful.
If you’re a marketer considering overhauling their strategy or are simply making use of Instagram for marketing, we have some actionable tips for you. You will find these tips really helpful when using Instagram for business.
Create a Profile That Commands Attention
There’s only one clickable link on your Instagram and it’s the one you can have within the bio section of your Instagram profile. Make use of this bio section for promotions, new product launches and events that are up and coming. Many companies just use that one clickable link to post their business’ website.
However, that’s just wasting away a good opportunity.
Ever since Instagram launched its Instagram for Business profiles and opened the opportunity of paid advertisements, things have gotten even better for marketers using Instagram for business promotion. The business profile accommodates the email and phone number for the business. It also gives the business profile user access to analytical data which isn’t there if you’re using a normal Instagram account or any other social media platform.
Use the Instagram for Business profile to open up more opportunities and better analytical information to help you better determine when to post your data and get statistical feedback on your posts so you can better gauge how the userbase receives your content.
Create Visual Consistency
The top most brands on Instagram make use of the same filter for every one of their posts. That is not to say that all businesses should do that. It just goes to show that when you’re using Instagram for business, it is better to establish a consistent visual style which the audience will then immediately identify your business with.
You want your Instagram followers to stop scrolling down their feed once they see something that you’ve posted. That’s best achieved by having instantly recognizable content: via visually consistent content.
Make use of photo editing apps that give you the option of adding more filters than the ones which are used on Instagram.
- Adobe Lightroom is one such app. The free version of the app gives you a lot more options in terms of fine-tuning the photographs with presets that can help you create a sort of visual consistency among all your photographs.
- VSCO is another free photo editing app that initially started off as a paid app but recently became free. It is one of the most popular apps across both Apple and Anrdoid phones and it comes with plenty of filters to choose from which you will not get on Instagram.
- Snapseed VSCO has plenty of features which you can use for photoediting but the fact that the app isn’t available on platforms like the iPad is a severely lacking feature. Use Snapseed. It has a friendly and easy to use interface and allows for plenty of manual tuning options along with the presets and filters. It basically combines the best of VSCO and Adobe Lightroom features into one great photo editing package.
By using photo editing apps like these, your photographs will not have the generic filters used by everybody else on Instagram and you have the ability to create your own signature look for the content you post on your Instagram account.
Instagram stories are available as a slideshow format that’s also used by Snapchat. Hence, they are only up on your profile for 24 hours. Even though Snapchat introduced the concept of stories on social media platforms, Instagram has continuously worked hard on maturing their Instagram story avenue. As a result, it has become a very popular tool when using Instagram for business.
Instagram stories are viewed at the very top of a user’s newsfeed. That makes it more likely for the userbase to click and check out the content on offer in the Instagram stories. You can make use of the Instagram story to post behind the scenes content. This way you can show your userbase what goes on in and around the company. You can also use it to post the kind of content which might not be of the highest quality and you don’t want to post it like one of the regular posts.
You can tag other profiles on your Instagram stories, you can add filters and even post videos with different options like Boomerang, reverse and even live videos.
Everything you add to the Instagram story will play how they were added. Last year in March, businesses were further allowed to make use of Instagram stories for the purpose of advertisements. Add to all of this the analytical aspects of a business profile, you will get a better perspective of your userbase, their preferences and what to post according to their feedback on your Instagram stories.
#Hashtags to Target Wider Userbase
Hashtags are another wonderful tool when you’re using Instagram for business. You can make use of them to reach a wider number of active Instagram users. The hashtags you use for the business can be specific for the campaign or for the business in general. Set up a unique hashtag for your company/business and use it with all your posts on Instagram. That way, your userbase can find content related to your business with more ease.
Instagram allows for the use of a maximum 30 hashtags with every post. That’s more than enough if you know what you’re doing. There should be 4 to 5 hashtags which pertain to your business and the campaign or product which you’re promoting through that post. Other than the business specific hashtags, make use of the more popular hashtags which are relevant to your business as well. This will increase the visibility of your business and content on Instagram to a wider userbase which is more inclined to viewing products that you provide.
Work with Others
One of the best things about using Instagram for business is that multiple businesses have an ample number of people to reach out to and can use it as an opportunity to collaborate. That will result in a higher number of users engaging with content for both the businesses.
Collaborate with others, help out non-profits and interact with other businesses as well as with influencers and your userbase. Tagging accounts is also a very good way to increase viewership on Instagram.
For More Tips and Tricks to Make Your Business Succeed
We hope that you will find these tips and tricks in using Instagram for business very helpful. To learn more about how you can go about using Instagram for business better, check out our website at https://nadinecarr.com/. We will help you and your business succeed through the prospects of social media marketing across several platforms and get your name out there.