No matter which niche your business is in if it does not have a sound social media strategy you are probably not serious about it.
Having no definite tactics indicate that your business lacks direction. Social media can be a scary world; it may as well be your business’s worst nightmare if you do not focus on devising an effective social media marketing strategy.
The process of planning, executing, and regularly altering a strategy can get exhausting. Therefore, this post brings to you a comprehensive list of 10 simple steps that will enable your business to strengthen its social media strategy.
Read on with the intention of applying what we are going to preach – and act on it later. You will be thanking yourself!
1. Filter out the less effective social networks
The foremost step towards social media success is to review your use of social media to identify which networks you are investing your time in.
You may notice that some of them are doing nothing but sucking up your precious time. So, instead of giving your all with no sign of a positive return, stop making a fool of yourself! Identify which networks succor your goals and are worthy of your efforts and time, and acknowledge them.
Here are five things that you should seek to gain knowledge of – they will put you on the right path.
a) The favorite social network of your audience
Keeping your own preference aside, consider which social media network your audience loves. There are two ways to do it:
- Research to find out the networks the audience is most active on.
- Let the audience tell you – create a poll in Google Forms and post it on social media. Who can tell better than they can?
b) The platform that suits your content best
It is extremely important to remember that not all social media platforms are built to entertain your content the same way.
Some might convey it better to the audience than others might. Your job is to identify and choose the platform that would extract maximum engagement and response rate. Prior to this, you must know and understand what type of content you share.
Following is just a brief overview of which platform generally works best with what type of content.
- YouTube, Facebook live, Vimeo, and Periscope is best for video content.
- Pinterest, Instagram, and Facebook are best for visual content.
- LinkedIn, Medium, and Quora are suitable for business-focused content.
c) The right platform for your business
Before focusing on any particular social media platform, you should have a complete understanding of your business and which services and products you are offering. The chosen platform should complement the industry you are working in.
Do not try everything – it will only make things haphazard and drain your energy.
d) Alignment of your goals with the target audience
Your low-key goal should be to please and entertain your target audience. Align your business goals accordingly so that the audience feels connected. Convey your message in a concrete manner so that it has the power to speak to the audience.
e) Your buyers’ journey
Understand that your audience will only buy your offer if it answers their problem at hand. Thus, research is essential. Identifying and addressing their need is the best way to catch their attention and support.
Tell them how you can cater to their needs efficiently and show empathy. This will build the required rapport and trust, which would influence their decision-making process and make it easier for you to make a sale.
2. Modify your social networks
Customization of your message is the key. Otherwise, the audience will not pay attention. Learn to customize your social media content – master these three steps to becoming the king of customization.
- Identify the problem of your audience.
- Divide the audience into segments so that you can create personalized messages according to what they want to hear from you.
- Optimize every social network to provide the audience a customized experience. It involves testing your content, coming up with a hypothesis, and getting a response.
Let that sink in.
Now, have a look at five ways to test and optimize your content on social media.
- Test your visual content.
- Use calls to action, headlines, keywords or key phrases, images, and consider the length of content – remember to test only one at a time.
- Content length vs. content frequency – test, test, test!
- Test different content types.
- Test the titles to see if SEO or social optimized headline works better.
In simple words, keep on testing and improving continuously.
3. Outline specific social media goals
Deciding your objective is surely important but what is more important is to make sure that it is clear, precise, and measurable.
Moreover, you should always keep track of your progress to see if you got distracted and have sidetracked. Nobody wants that!
Consider a scenario. What if your goals are not specific? How would you know if you are moving in the right direction and succeeding or not? Thus, never disregard the importance of outlining specific social media goals. Are you aware of the steps involved in the process?
Let us cross check.
- Reflect back on the previous year’s posts and their performance. What worked for you and what did not? Take notes and start preparing yourself to make changes.
- Think straight and be clear on what you want to achieve in the present. Organize your thoughts so that you know what the desired results are; whether you want to increase brand awareness, engage the community, establish trust and rapport, and/or expand reach. In addition to this, engage all the team members to ensure that they are with you in it.
- Do you find yourself guilty of making plans, defining goals, but not really acting on them? Break this chain of misery today and start working to make your dreams happen. Begin with something small and make SMART (Specific, measurable, attainable, realistic, and timely) goals.
4. Devise a fruitful content strategy
Since social media is full of all types of content, making your content easy to access will give you an edge over others. In addition to building your brand, it will help you connect with the audience. People love custom content and perceive that the businesses providing custom content are doing sincere efforts for building a good relationship with their customers – we guarantee this to you!
So, what are you waiting for? Follow these three ways to design a productive social media content strategy and impress the audience
i. Be responsible for producing great content
Searching BuzzSomo, finding good keywords on Pinterest, looking through Slideshare’s ‘featured’ section, and using the ‘find’ section on Post Planners are some of the best ways to help you create excellent content. Use good keywords and never compromise on the quality of content.
ii. Do visual marketing
Nothing can beat the impact that visual marketing has created in the world of advertising. If you, for any reason, do not add images to your posts, it is high time now that you start doing it.
You can increase views on your post by 94% just by adding an image – yes, it is that simple. About 63% of social media content contains an image, so you should not leave yourself behind.
iii. Never hesitate to add a video
Should you add a video to your content? The answer can never be in negative. Therefore, shake away any doubts about including one in your content. Produce premium quality videos and go live on social media – it will give a boost to your content strategy. The audience loves videos but makes sure that they are original, interesting, and relevant to your content.
5. Execute your social media plan
Now that everything is decided, it is time to put the plan into action. It is crucial to prove your presence on social media. Otherwise, the audience might forget you. Consistently posting content aids in building a loyal and active social media following. Long story short: Schedule your posts.
A simple way to do that is by determining the following things.
- How will you share your content?
- What will you share?
- Where will you post it?
Let us make this even simpler for you: Make use of a content calendar to organize and schedule your content. Under separate columns for each social media platform, keep a record of content type, post frequency, and timing of the posts.
This way, you would not have to run frantically in search of something worth posting and deal with any confusion or frustration that comes with last-minute postings.
6. Keep your team in the loop
An important question to ask yourself: Does your social media marketing and sales team are on the same page as you? They should know the reason behind working on social media, the goals and objective of your business, and the desired result or performance.
Keep all the team members updated because they play a vital role in deciding whether your business will flourish or fail miserably.
Indeed, sharing the details with the team is necessary but you should also not forget to encourage and motivate them. Never losing track of the following things will empower your team members.
- Communicate. tell them who your target audience is.
- Educatee. convey your goals and objectives to them.
- Build. strive to make a team that is both professional and specialized, and works hard to meet the targets.
A committed team will bring your business a lot of success and fame. Without one, you cannot survive in the social media world.
7. Exhibit active involvement
After launching your business, you are supposed to show involvement and promote your services or products. Makes sense, right? Proceeding with your business with no promotional plan from the start is too risky and not recommended.
People dread social media promotions and take the easy road – they do not promote, engage, and interact with the audience. Unless you are thinking to make the same mistake, you should stay involved in the social media activities on a daily basis.
We understand that it can be a monotonous and tiring process, given that you have to do it every day. Therefore, we are listing down few things that you can do to make your life easy.
Make a social media editorial calendar
This is important enough to mention again because you cannot afford to ignore it if you want to be actively involved with the audience for the sake of your business.
Choose your content type
Decide the tool with which you will create your content and the type of content that you will be sharing, beforehand.
Schedule posts’ timings
Do not let your content be blamed for being an uninvited guest – note the time when you can get maximum response and engagement, and post accordingly. Moreover, keep two posts for a day, maximum.
Daily mini social media strategy
Having a daily strategy will save you a lot of time and effort. You can simply make a checklist of things to do and then follow it. Some items that you can include reply to the comments, follow back, stalk other’s profiles, be careful with the keywords, interact with MVPs, etc – you can add anything and everything related.
8. Abide by the rules
Social media marketing comes with a list of rules and regulations that many people learn the hard way. You have the opportunity to learn them right now, that too all at once – grab it!
Listen to the audience
Social media gives you the privilege of listening to what your followers and audience have to stay. You can easily pick out the issues and problems that they are recently struggling with. Conduct research to enlighten yourself with the keywords that they are using the most. Identify their problems and offer attractive solutions.
What is your story?
Share your business’s story; its background, purpose, and what it has in store for them. Tell the audience why your business is different from other brands.
Breaks are not good
If you take a break after you are off to a great start, you will be shooting yourself in the foot – all your efforts will go in vain. Thus, be consistent and keep posting content to remind the audience that you are still there, or else they would lose interest.
Do you come across new, fancy social media tools and strategies, and get distracted? Well, learn to resist the urge of trying those. Once you get your hands on what works the best for you, maintain your focus and do not let that go.
Create an experience
You should be looking forward to creating an experience and not just going through a process. You have multiple social media platforms – let your creativity rule.
It is social media, duh! There is no such thing as too much socializing. Interact, socialize, and promote your business.
9. Decide a ratio for your content
Nobody likes repetition; you should mix up different types of content so that the audience does not grow bored of a certain type. However, you should also not ignore any content type for long. Your motto should be to maintain a perfect balance.
Benjamin Carter-Riley uses a 5-3-2 rule for this purpose. This rule is a guideline that makes sure that he follows the idea of social media content ratio.
The content ratio is truly a magical strategy that depicts that your aim is to share meaningful and valuable content amongst the audience, instead of just promoting your business.
10. Track your performance and keep improving
Social media marketing is not something that you can begin and then leave it on its own. You are required to constantly check the impact that it has and decide whether to continue it in the future or abandon it forever.
It certainly is an on-going learning process. Successful marketers are known for continuously improving their strategies and tactics to adjust and succeed in the social media world.
Recognizing your actual goal is very important. Some people run after superficial benefits, such as likes and comments, whereas, others focus on productive benefits, including shares, traffic, and conversions. Now, it depends upon you, what you want out of your strategy.
The social media world is changing constantly – your competitors’ marketing strategy is getting better day by day. Why should you lose the race? It is good that your business exists but that is not all that it deserves. Hence, establish an imminent social media strategy and keep it revising.
Keep up with the social media’s standard and you will be all smiles. This article did its part by providing you with an easy yet effective guide to strengthening your social media strategy. It calls for an action – do your part now!