Digital Marketing Trends – Ah, 2018 has arrived and a new year of business has begun. There is so much more happening now in the world of business and the way we go about marketing has changed drastically over recent years. Now that we are into the new year, the difficult task of planning what to do this year has begun and it is time to focus on how you should go about your marketing efforts.
You probably must be wondering about what will add more value to your marketing efforts, make the biggest impact, and are trending this year. Luckily for you, we have put in the time and effort in order to conduct research and come up with a list of what we believe are the digital marketing trends you should not ignore.
A look at some of the digital marketing trends you should look into going into 2018.
1. Micro Influencers
First on the list come the micro influencers. It is something that goes without saying that the influencer marketing has grown exponentially over the recent few years. Whenever there is a discussion on how to promote new products or services, influencers are considered to be one of the foremost options that social media marketers consider. Why? Well, it is because of the fact that they have the audience which trusts them, is quite attentive to what the influencer has to say and are very well engaged with the content they are sharing.
Now there are a few influencers like Casey Nesitat that have grown so much in their popularity that they have become proper brands of their own. That takes away the aspect of reliability from them. This is why social media marketers have started to look at what are known as micro influencers.
Even though micro influencers happen to have a significantly smaller following than the bigger influencers, there is a sense of trust that these micro influencers have among their followers. The followers would never deign to think that these influencers are ever going to be misleading. The relationship between the influencers and their followers compared to the micro influencers and their followers differs because of one main reason—the communication factor.
When there are a lot of followers, it creates the effect of a Pandora’s box being opened where all the comments get lost within each other. As a consequence, many of the followers do not get a timely response from the influencers, which reduces engagement and may alienate them as they start to feel ignored. There is no longer any level of personal interaction with the influencer and that quintessential touch is lost.
If you are a business owner who is tight on budget, you will find that it is much easier on your pocket to resort to using multiple micro influencers instead of a major influencer for your marketing needs. This will keep things well within your budget and also your product will be exposed to an audience which is more engaged. Plus, having several people talk about your product increases your chances of getting the right kind of exposure. That is something a single individual cannot accomplish. As far as digital marketing trends that you should not ignore go, this is one of the most importance.
You will have noticed that more and more chatbots popping up on the websites which you’ve been visiting. There is a very good reason for that. Chatbots have become a very important tool for businesses to be able to deliver the most efficient and all around the clock customer service on their website. Businesses all over the world are jumping on board this bandwagon and so should you.
See, your customers can face difficulties at any time. Being able to access customer support only during business hours is no longer going to cut it for them. Everybody wants access to immediate assistance. That does not in any way mean you should hire a poor sob to be waiting round the clock in case a customer suddenly has a problem. Chatbots are the way to go.
When it comes to digital marketing trends that you should not ignore, you should look into every potential prospect which will provide you with the best results. Chatbots provide your customers with instant access to all their customer support needs. Depending on the complexity of the problems they are facing, the chatbots will be able to help your customers by making use of preprogrammed responses.
Now, chatbots are not just convenient for your customers. They are also very convenient for your customer service agents. Just think about it—one of your customers is online and looking for a solution to a problem that is straight forward. A chatbots will be able to provide them the solution with preprogrammed responses that match their queries with the right, or the most valuable answers. That will allow your customer service agents the time to be able to deal with the customers who are facing a more complex situation.
Nobody likes to be put on hold. Especially not when they are facing a problem and are looking for a solution. The customers will no longer have to wait for lengthy periods of time on hold while the customer service agents free up from other customers. This will increase the positivity among your customers in the long run.
Podcasts are something that have been around for a long time now but over the recent years, more and more consumers are listening to podcasts. LinkedIn has reported that over 40 percent of the under 35s registered on their website are now listening to podcasts quite regularly.
Video content and blogs are still a very good way to go about reaching your audience and providing them with content that will engage them and add value to their experience, but the thing with videos is that they have to be watched and the blogs have to be read. That means the consumers cannot multitask and hence not fit into their busy lives as much as you’d think. The convenience with podcasts is that they can be downloaded by the consumers so that they can access it anywhere and anytime on the go. Instead of listening to radio or music on their phones and in their cars, they can have podcasts playing in the background while they go about with their day. They are able to learn something new without having to make a lot of effort.
Podcasts are something that can be made to focus on a particular topic, an interview with someone who is a leader in an industry, or maybe even something like a whole episode which is dedicated to answering the frequently asked questions which your customers might have. If your podcasts are something that your consumers like and they found helpful, they might just share it with their friends and family which makes for more exposure of your content to a broader audience.
Podcasts are definitely one of the digital marketing trends that you should not ignore when you are formulating your strategy going into 2018.