Chatbots are taking the internet by storm. Although the first known ‘chat robot’ was built back in around 1960, chatbots didn’t come into the limelight until recently.
Analysts have declared this technology as a must-have for every business that wants to survive and succeed in the future. Did you know that it is predicted that 85% of all customer interactions will be managed automatically within the next few years?
In case you haven’t considered using chatbots for your ecommerce store already or you are curious about what they have to offer, then you have come to the right place.
Here’s all that you need to know about chatbots, chat marketing, their benefits, installation options and more.
What Is a Chatbot?
In its simplest form, chatbot is just what you would understand by breaking the word into two – ‘chat’ and ‘bot.’
It is a robot that chats.
Also known as smartbot, talkbot, chatterbot or simply bot, a chatbot is a computer program that is designed to interact with users, especially over the internet.
It uses audio or visual tools to simulate a conversation with the users. Chatbots use a set of rules that govern how the bot behaves. They are coded or programmed in a way that the audience feels as if they are interacting with a real person on the other end of the line rather than a robot sending fixed replies.
Chatbots are also called Artificial Intelligence Entity or Conversational Interface because they use sophisticated algorithms to tailor the replies to as per the user’s queries instead of giving typical automated responses.
What Is Chat Marketing?
Although the term ‘ChatterBot’ was coined about a quarter of a century ago, chatbots and chat marketing didn’t become popular until a few years ago.
Chat marketing or viral marketing is an advertisement strategy used by several organizations across industries. It uses people and more importantly, software programs in order to reach out to the intended audience through different digital media channels.
What Is Messenger Marketing?
Most chatbots are accessed through virtual assistants, for instance, Google Assistant, Apple’s Siri and Amazon’s Alexa or they can be accessed through messaging applications such as Facebook Messenger or WeChat.
Although organizations may host their own chatbot on their apps or websites, most businesses today are employing the use of Facebook Messenger for online sales, support and the likes. And this is what is known as Messenger marketing.
In other words, Messenger marketing is the act of marketing to potential customers by using a dedicated messaging app – i.e., the one provided by Facebook.
Messenger marketing is one of the online marketing strategies that enable businesses to engage with the target audience and attract customers by offering them exactly what they are looking for.
It uses short and simple but highly informative messages for the prospective customer. Messenger marketing has become the new way to do business because it allows organizations to advertise on a massive scale yet maintain ties with the public on a micro level.
With this marketing tool, you can broadcast a message to a large group and then continue to interact individually with those who show some interest.
The Benefits of Messenger Marketing
It goes without saying that this is the age of online marketing. No matter what industry they belong to or what goods and services they offer, businesses use online marketing to promote their brands and build better customer relationships. But setting up a website or having an online store is just the first step.
To gain actual benefits from these online assets and to really increase your sales, you need someone to monitor the visitors on your site and help them out if they have any query.
Have you ever seen a retail store with no salesmen? Or any other brick and mortar business that does not have a staff dedicated to customer support?
Online stores and websites work exactly the same way. There must be someone to tackle visitor’s queries, provide support and provide any other help that they seek. If you think about the number of browsers on your site at any given time, it goes without saying that not even your most efficient staff member would be sufficient for this job.
And this is where Messenger marketing and chatbots come to the rescue.
By introducing a chatbot on your site, you provide online assistance to virtually all of the concerned customers simultaneously. This not only reduces the costs incurred in hiring manual staff for the purpose but is also far more efficient as well as effective.
Messenger marketing helps the businesses reach higher visibility than and higher open rates than emails and also allows faster two-way communication. While emails will end up in the junk folder or land silently into the inbox and remain neglected for long, notifications sent via Messenger will buzz the customer’s phone and catch their attention immediately.
Different Platforms for Messenger Marketing
Despite its benefits, using Facebook Messenger directly can become quite difficult to manage. But the drive to make the most out of the world’s biggest social media site has given rise to the introduction of different platforms devoted to the same purpose but offering several additional features along with customization tools to better fit each business’s unique needs.
For example, Chatfuel, ManyChat, and DialogFlow are some of the leading platforms that people turn towards for help when building a chatbot. But the most significant amongst these forums is MobileMonkey.
Here’s a quick fact. In case you haven’t heard of it already, MobileMonkey is ranked as the world’s best Messenger marketing platform because it guarantees 10 to 80 times better user engagement as compared to plain text messages, email or even Facebook newsfeed itself.
Types of Campaigns You Can Set up Using Messenger
In case you have just set up your Facebook business account or want to know about the types of campaigns you can run with Facebook ads, then here’s what you need to know.
There are two basic types of campaigns that an e-commerce store can undertake.
1. Cold Traffic Campaigns
These are aimed to lure prospective customers and reach out to new audiences. This campaign should be taken when you want to build your customer base, pique public interest in your products and services and raise general awareness about your brand.
2. Remarketing Campaigns
Remarketing campaigns are executed after you have run a cold traffic campaign. When you have a large outreach on Facebook and there are thousands of people who clicked on your ads or followed the link to your site, you can rest assured that a lot of Facebook users are now familiar with your brand.
Remarketing campaigns then allow you to sell your goods to these customers by offering them discounts, deals, and various other promotions.
How to Track, Optimize, and Maximize Traffic?
Facebook is the largest social media platform boasting of over 2 billion active users each month. So, if despite running ads for a considerable amount of time if you still don’t see any profitable returns for your business, then needless to say that you are doing something wrong.
Tracking different data from your Facebook ad campaigns is just as important as the ad itself. The number of times your ad was displayed on a user’s screen, the number of people who clicked and followed the ad and the number of people who took a certain action on your site all need to be tracked. With this data, you can analyze the effectiveness of your campaigns, identify any loopholes and take the required measures to turn those visitors into loyal customers.
Obtaining this information from your campaigns is easy. All you need is a powerful analytical tool that provides all the required details. Once the numbers start rolling in, you can evaluate the results and modify your strategies accordingly. For instance, Facebook Pixel is one such software that facilitates businesses in making the most out of their online marketing.
Although driving traffic to your website requires careful planning, with the right efforts and by employing certain tactics you can have a large influx of visitors within no time. But once the potential customers start flowing in, you will require extra tools to cater to their queries.
In other words, you will need a chatbot.
How to Install a Chatbot on Your Website?
Chatbots really relieve businesses of various stresses related to running an online store and online marketing campaigns.
Whether you are a product manager, business operator or just a regular person with little to no experience in coding, you can benefit from this technology too.Instead of creating a chatbot from scratch, you can simply install one for your website through various platforms offering them.
MobileMonkey is a platform specially built around catering to non-technical users. It is used by both small and large companies as well as marketers to get chatbots for their respective websites.
To benefit from this software, you will first have to create a MobileMonkey account. Getting a MobileMonkey account is a no-brainer! Just click here to sign up and get started for free!
Now, let’s come to installing a chatbot for your site.
If you have a WordPress site, then here is how you can install the MobileMonkeywidget into it.
- Click on HTML Elements.
- In the upper right corner, there will be a button that says Add HTML Element. Click it.
- A message box pops up. Choose the top option that says Customer Chat Widget.
- Fill out the dialog box that appears on the screen.
- Name your chatbot in the topmost field.
- The HTML element type should be Customer Chat. If it’s different, change it from the drop-down menu.
- ‘Page’ is where you want the visitors to land when they engage with the bot.
- The next field is the website where you will place the code. Make sure you enter the correct address complete with www, https and so on.
- Now, go to your WordPress dashboard and select Appearance from the menu on the left.
- Go to Editor, scroll down and click on ‘footer.php’
- Locate the </body> tag. Hover your cursor in front of it and then hit enter.
- In the space created, paste the code from MobileMonkey.
- Click Update.
- Now go to your website and refresh the page. Your chatbot should appear on the bottom right of the screen.
Congrats! Your site now has its own little smart bot to help all visitors.
To test the bot, click on Chat Now and you will be taken to the page that you chose in the dashboard.
This is the easiest method but if you don’t have a WordPress site then you use Google Tag Manager instead.
Here’s how you can install MobileMonkey Chat widget using Google Tag Manager.
- Go to HTML Elements tab and select New HTML Element in the upper right corner.
- Select Customer Chat Widget from the pop-up dialog box.
- Name the HTML element. Next, click on Add new domain to whitelist and insert your domain to the list. Make sure to add www or https where required.
- From the drop-down Domain menu, select your domain.
- Copy the code provided at the end.
- Now open the Google Tag Manager and select ‘Add New Tag.’
- Click on Custom HTML
- Now paste the provided MobileMonkey code before selecting ‘All pages’ from ‘Choose a trigger.’
- Name the tag as you want and voila! You have your own MobileMonkey chatbot.
How to Install the ‘Send to Messenger’ Button on Your Website?
Browsers who are interested in your products or services will look out for direct ways to contact you. Since live chat with operators isn’t always possible and neither is it the most feasible option with respect to costs incurred, it is much more beneficial that you provide an option for regular chat instead.
Follow these steps to install a ‘Send to Messenger’ button on your WordPress site.
- You will require a Cresta Facebook Messenger plugin before you begin. In case you don’t have it, get it from here.
- After activating Cresta, go to Plugins and then Cresta Facebook Messenger settings.
- In the General Settings section, add the link to your Facebook page under the field of Facebook page ID.
- Go to Floating Box and choose where you want the button to be displayed on your site.
- Hit Save Changes.
There! Your website now features a button for quick access to Messenger.
Future Trends for a Chatbot
With the passage of time, chatbots and chat marketing are becoming more and more advanced. This is because by gathering more information about their target audience, these bots become smarter. Based on previous chat history and the overall data collected, chatbots can predict exactly what people need or are looking for.
Here’s what you can expect from chatbots and chat marketing in the future.
Chatbots Will No Longer Be ‘Bots’
Technological improvements are blurring the lines between robots and humans. Earlier, people could easily distinguish between the voice of a human and the voice of a machine. But today, not only do robots look more human-like, but they also sound and interact a lot like humans as well.
Chatbots Can Help Identify the Best Investment Options
The use of chatbots has become widespread because of their convenience. Voice recognition feature helps to get the job done a lot quicker by simply telling the computer what to do. In terms of marketing, this will give the company an idea of what to invest in. More voice-based and even video-based software will soon become popular.
Chatbots Will Rule the Digital World
It is expected that chatbots might replace apps altogether. For instance, instead of going to the weather app to check out the weather forecast, people now simply ask the same from Google or Siri. Although chatbots might not meet the functionalities of more complex apps, they have begun to replace many simpler apps already.
So, What Can Chatbots Do for Your Business?
Several businesses all over the world are already benefiting from the use of bots in chat marketing. Following are some quick facts about this technology.
- About 4 billion messages are exchanged with chatbots each month through different messaging platforms.
- Facebook Messenger alone has over 1.3 billion users.
- Messenger chatbots are being used by both, small and large businesses in more than 200 countries all across the world.
- 1 in every 3 Americans is likely to make a purchase via a chatbot.
Moreover, it goes without saying that this is the age of Millennials. If you want your business to grow then you must know that over 70% of Millennials reported a positive experience when an online store introduced a chatbot on its site. So, if you are still doubtful of whether chat marketing is an investment worth making, then take a look at the following benefits that a chatbot offers.
Chatbots excite customers and improve customer experience. When people become more interested in your store, needless to say, your sales will increase.
Better Customer Service
If you get a lot of customer complaints or find it difficult to cater to your clients’ individual needs then a chatbot could ease the task for you. It’s quick, it’s accurate and it won’t keep your customers hanging with the annoying phrase ‘please stay on the line, an operator will get back to you shortly.’
Reduced Operational Costs
Line operators can raise your business operation costs. Chatbots are a much more economical option as they eliminate all the costs associated with hiring, training and maintaining redundant line operators.
By automating repetitive tasks, chatbots can make the business operations more efficient. For instance, several people inquire the basic information such as the store timings, location, delivery options and so on. Using a chatbot to cater to these queries speeds up the process and reduces the workload on the employees.
Besides the above advantages, chatbots and chat marketing can work various other wonders for your business. For example, it can communicate with thousands of people all at the same time yet showcase the products and services as per their individual preferences. Moreover, it gives your brand an unimaginable boost by improving the open rate, enhancing user engagement, widening the reach, providing a personalized experience and many more.
This covers all the basics of chatbots and Messenger marketing. Now that you know the power of chatbots and how they can complement your business and answer customer queries, head on to the AI world and make friends with these amazing geniuses. You will soon witness the positive return on investment that chatbots bring in.
So, chat away!