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Social Media Marketing – Are You Doing It Wrong?

Social media marketing is an effective form of marketing, as long as you have a plan that you not only implement but also test to find out what is working so you can do more of what works.

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Simple Customer Appreciation Concepts For Restaurants

Do your customers know how much you value their support and loyalty? And if yes, what steps does your restaurant take, to ensure that they understand that they‘re worth more than dollars and cents to you?

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social media strategy

How to Strengthen Your Social Media Strategy in 10 Steps

No matter which niche your business is in if it does not have a sound social media strategy you are probably not serious about it.

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All about Facebook Ads: Reasons Why They Fail and How to Fix it

Over the years, Facebook has proven itself as an amazing platform for marketers and new businesses to advertise their products.

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social media calendar

The Master Plan to Fill up Your Social Media Calendar like a Pro

Success on social media does not come easy. It requires a lot of time, energy, and dedication. In order to avoid losing focus during this journey, you need to plan things ahead of time.

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Content Marketing Strategies

Skyrocket Your Organic Traffic with these Content Marketing Strategies

Content marketing is part and parcel of what makes an online business successful. After all, content is what gives your brand an authoritative voice in your industry. When your target audience can rely on you for valuable insights and advice, they are more likely to buy what you have to offer.

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best social media management tools

Stay Organized & Save Time – 16 of the Best Social Media Management Tools and Platforms to Help Your Business Thrive

If there is one way in the world right now to help your business become recognized by the world right now, in whichever industry it’s in, and have a competitive edge, it is through providing it better recognition through social media marketing. Having an active presence on social media across the plethora of networks in…

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Instagram Hashtags for Your Business

A Complete Guide to Using Instagram Hashtags for Your Business

When it comes to social media marketing, ‘Content is King’. That’s one thing well sorted out and widely acknowledged. It applies very well when it comes to Instagram for social media marketing but what’s more important is the use of hashtags. If the content is the king then hashtags are the kingmaker or the Queen…

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LinkedIn Groups

The Reason LinkedIn Groups Can be Useful

LinkedIn Groups are not very popular. The reason for their unpopularity is the fact that most are full of spammers and people promoting themselves instead of being a part of something actually useful for businesses. That’s why it is no wonder that many would refuse to even think about the idea of creating a LinkedIn…

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How the LinkedIn Algorithm Works

How the LinkedIn Algorithm Works & How You Can Use It

If you have been using your LinkedIn for a while now, you might have recently noticed a bit of a change in the way it works. The amount of likes, shares, and comments has seen a decline. There is a reason why the user interaction on LinkedIn has significantly become so reduced and that is…

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Twitter Timeline and How to Improve Your Reach

Workings of the Twitter Timeline and How to Improve Your Reach

The changes within algorithms that define how any social media functions is something that marketers must understand and be very well in tune with. Twitter is one of the most significant tools out there for social media marketers and in this post, we will discuss the Twitter timeline and the algorithm which determines what’s displayed…

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Social Media Marketing Tips for Facebook

3 Social Media Marketing Tips for Facebook in 2018

It is 2018 and marketing through social media is where all the money is going. Facebook advertisements are no longer just about producing good content. It is an important part of it but there’s more to social media marketing or advertising through Facebook. With the latest changes Facebook has introduced to its algorithm, the organic…

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Your Guide to Social Media Marketing Success

If you are running a business or providing a service, knowing how to take advantage of social media can be an incredibly crucial asset, especially in this day and age, when social media is seen as a valuable resource for any business niche. Keeping that in mind, this e-book acts as a quick and easy…

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Conversion Rate Optimization

A Beginner’s Guide to Conversion Rate Optimization

Marketing teams for the most part nowadays are more focused on driving traffic towards websites. The increased traffic, when channeled through valuable content, becomes leads for the sales teams to close. This is an effective strategy and once it starts to generate results, the marketers look for ways to increase the traffic even more. It…

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Instagram for Business

Using Instagram for Business — A Guide for Marketers

Instagram has well over 800 million active monthly users and the number keeps on increasing with time. These users are much more visually engaged compared to other social media platforms like Facebook and twitter.

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