If there is one way in the world right now to help your business become recognized by the world right now, in whichever industry it’s in, and have a competitive edge, it is through providing it better recognition through social media marketing. Having an active presence on social media across the plethora of networks in existence from Facebook to Instagram to LinkedIn is now a necessary aspect of marketing strategies for all businesses.
That being said, social media marketing to be successful is nothing short of a herculean task if you do not happen to have the right tools and strategy to manage your social media well. Whether you need to create new content or revise your existing content to suit another purpose, if you want to find the best possible way to engage your followers and build an online community or even if you want to create a schedule for your posts, having the right social media management tool for your business is going to be crucial for the success of your brand.
This is why we have put together a list of social media management tools which are available right now. If you want to make the best of social media marketing, you should take a look at this comprehensive list of social media management tools. Make use of the one that suits your brand’s needs the best.
We’ve divided the list of social media management tools into two. The first section contains social media management tools for small to medium-sized businesses. The second section consists of social media management tools better suited for enterprise-level businesses. The only reason why there are two separate lists is that of the difference in price that exists between the tools so if you’re a small business that can afford to use something from the second list, you should use it if it suits your business better and vice versa.
Six Best Social Media Management Tools for Small to Medium Size Businesses
The social media management tools aren’t given any order in terms of how good they are since all of them have common features and the features which are unique to their own platforms.
Buffer is a social media management tool which is widely used by businesses, agencies, brands, and individuals throughout the world that offers a streamlined platform for them to work with.
They have plenty of useful tools on this social media management platform that can cater to your needs for engagement, analytics, publishing and collaborative work depending on your need. They boast a well-curated array of tools which can help social media marketers make the most of social media as a marketing tool and get meaningful engagement on social media.
Prices: Free plan – $10 – $99 – $399/30 days. All of the paid plans come with a 14 day free trial period so you can decide whether or not it’ll suit your needs before actually investing money into it.
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2. Hoot Suite
Hootsuite happens to be the biggest platform which provides the facilities for social media management tools. It happens to be used by over 80 percent of the Fortune 1000 companies with over 16 million worldwide users.
The reason why it is the most successful social media management tool is that it’s the kind of platform which facilitates everything onto a single place. Hootsuite enables you to schedule content posting, curate the content, it helps to measure your returns on investments, helps you manage your social media platform advertisements and much more.
It’s one of the most comprehensive platforms out there and can handle big projects all in a bulk with tools able to facilitate over 35 different social media networks all on the same platform.
Prices: Free plan – $19 – $99 – $499/30 days with a 14-day free trial
3. Agora Pulse
Agora Pulse is also one of the all-in-one social media management tools which facilitates scheduling, engagement, and reports much like the other social media management platforms.
The unique aspects which the Agora Pulse social media management tool brings to the table are the features which allow for analyzing the competitors in your field and Facebook contest applications which are more than just fairly priced. They can be considered cheap for what they can do for your business.
Prices: $49 – $99 – $199 – $299/ 30 days with a 15 day trial period.
Sendible is the social media management tool that has been designed especially for the use of social media marketers that have several clients to deal with. This social media management tool boasts most of the features which most of the other social media management platforms on this list have. Other than that, it allows for the customization of your dashboard according to your needs.
The unique aspect about Sendible is the integration of tools like YouTube searching, the graphics editing Canva and the prospect of using royalty free images. For all the tasks that are done on a regular basis, it also offers the feature of automation to save your time.
Prices: $49 – $199 – $499 and pricing for enterprise-level businesses with a free trial period of a month.
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Sprout Social is a social media management platform which is quite similar to that of Hootsuite in the sense that it also provides an all-in-one format for all the social media platforms into one place.
What makes it different is the aspect of Customer Relationship Management (CRM) features that Sprout Social has. As someone who is a business owner, you will find this tool very useful as it will give you a complete profile of all your customers. This way, you will be able to assist them and build a proper relationship with them. The reports that Sprout Social provide are easily comprehensible and well presented.
Prices: $99 – $149 – $249 per user/ 30 days with a free trial period of a month.
The social media management tool that’s more geared towards the management of Pinterest and Instagram, the visual-based social media platforms, Tailwind is best equipped to help brands with a more focused approach on these two platforms. It helps with scheduling the social media posts, get reports that will help brands measure the results of your social media marketing strategy and it even gives recommendations so that brands can improve on their presence and performance on Instagram and Pinterest.
Since it has a more focused approach towards these two platforms, it has features unique to cater to the brand’s followers with even the option of utilizing the user-generated content more efficiently.
Prices: $9.99 – $799.99/ 30 days and enterprise level pricing.
Ten Social Media Management Tools for Small to Medium Size Businesses
If you have gone through the social media management tools listed above and you did not find any that will suit your brand’s needs, you might want to take a look at this list. The social media management tools in this list are those that have been built keeping in mind the larger enterprise level businesses.
You will find that these social media management tools do not list their prices on the website but they do offer the prospect of using a free demonstration so that you can see how the tool can be helpful for your business.
Oktopost is a social media management tool which is best suited for marketers looking to cater to the B2B demographic looking to make use of social media platforms to create leads. It really takes into account the value that social media marketing has for the businesses using it. Oktopost offers a wide array of tools for a business to use including the likes of analytics, social advocacy to publishing content on social media.
Sprinklr is a company which has a wide range of products that help enterprise-level businesses equip themselves to connect with their customers and engages with them on the scale of their choosing. The Experience Cloud for Social Media Management is the tool that they offer which allows collaborative efforts for enterprise-level businesses. With the option of utilizing over 25 different social media platforms, Sprinklr’s social media management tool allows businesses to have an effective approach towards engaging with their clients and listening and interacting with them to increase their reach.
The social media management tools provided by HubSpot provide an all in one solution for the social media marketing needs of businesses, looking to measure their returns on investment and to compare the results they get, across the different marketing channels on social media. Starting off at $200 per month, HubSpot allows you to have an integrated marketing strategy with email, SEO, CRM, and social media all in a singular platform.
4. Social Hub
This social media management tool is a software which is tailor-made for businesses, agencies, and even government offices. The tools it offers provide secure and efficient social media marketing solutions that face no difficulties when it comes to the scalability of operations.
This is the social media management platform that has the biggest array of products that can be used by enterprise-level businesses for their social media marketing needs. The Social Studio is the social media marketing tool that is a part of the Marketing Cloud platform by Salesforce Social Studio. Using this tool, businesses can better manage their customer relations by streamlining their sales, customer service, and marketing needs on various social media platforms.
Falcon.io is a social media management tool which can cater to any kind of social media marketer looking to make the most of digital marketing. It brings together all of the tools needed by social media marketers into a single platform with the option of using DIY landing page builders, customer experience management, social media management and analytics into one place.
7. Social Flow
This is a social media management tool that is used by plenty of the top publishers like the National Geographic channel and New York Times as their premier social media advertising and publishing tool. With great tools on offer which can properly cater to the scale required by big companies like National Geographic channel, it is able to boost the Facebook presence quite adequately.
NUVI is a social media management tool that allows for a real-time visualization for all your data flow and gives businesses insights into the world of social media marketing so that they are able to make well-informed decisions when it comes to their social media marketing decisions. Augmented by the facilities of engagement on social media and publishing tools, the NUVI platform is visually stunning and incredibly useful for all businesses looking to make use of their platform.
This is the social media management platform which is used by some of the biggest companies on the planet to handle all of the aspects of their social media marketing needs. With companies like Johnson & Johnson, 3M, and LinkedIn using the platform to successfully manage their social media presence, it’s no surprise that it’s one of the best social media management tools out there.
This social media management platform starts off at $299 per month and provides businesses with content ideas number in the thousands. It also helps companies by generating leads for their businesses and referrals – two things critical for a successful boost in sales for enterprise-level companies. It is easily the best way to increase a business’ sales while building a strong social media presence.
Which One Do You Think is the Best Social Media Management Tool for Your Business?
This list is comprehensive and it contains some of the best social media management tools that we know of. There are plenty of social media management tools that come in different forms so that businesses of all kinds can benefit from the prospect of social media marketing in the information age. Hopefully, this list has the tools which might suit the needs of your brand.
If you feel that there is a social media management tool from the plethora that exists and should be worth mentioning, do let us know in the comments below!